Hi Guys,

Caleb walks through answering your questions, steps through the checklist for this phase of your new ads being originated, discusses how to approach advertising ahead of the 4th of July holiday, first class versus 4th class stamps on your direct mail campaigns, and a story of how we discovered the impact of black and white magalogs outperforming colour many years ago.

At the start of the call, Caleb discusses the conviction required to make your goals happen.

These points, and many more.

Cheers,

John & Caleb.