Hi Guys,

Great call - great questions as usual.

Really important to emphasize that the formula which Caleb outlines in creating breakthrough bragworthy ads needs your unique perspective inserted into the formula to make your ad the best it can be.

This is required to make sure readers don't feel like they saw your ad before. This is why we emphasize not using copy from past ads. If your ad is copying past ads from a text standpoint, the formula may well be playing out in your ad, but the copy reminds readers they have seen this before... and this will negatively impact conversions.

Cheers,

John & Caleb.